The new winery, designed by Guido Boroli (architect, the second of the 4 brothers), of over 1,000 m2, consists of three distinct areas: the basement, the ground floor and the tasting room.
The basement is used for wine ageing and refinement, while the ground floor is used for product processing.
The tasting room features large windows that allow guests to enjoy a unique landscape in the heart of the Barolo valley, among the small villages of La Morra, Barolo, Castiglione Falletto and Serralunga.
First case in the world (later largely imitated), the above ground outside walls are faced with solid oak wood from used and unusable barriques. Two interesting results have been obtained from an aesthetic point of view: the memory of the Barolo production cycle (the essentiality of the use of oak) and a strong camouflage with the terroir, with no visual impact. But there is also a very important technical function: the facing gives excellent natural thermal insulation.
The design has been published in major architecture and design magazines as one of the best combinations between tradition and innovation.