{"id":7147,"date":"2026-08-06T15:49:22","date_gmt":"2026-08-06T13:49:22","guid":{"rendered":"https:\/\/www.boroli.it\/?p=7147"},"modified":"2026-08-06T15:49:22","modified_gmt":"2026-08-06T13:49:22","slug":"wine-consumption-trends-and-climate-change-why-the-future-runs-through-quality","status":"publish","type":"post","link":"https:\/\/www.boroli.it\/en\/wine-consumption-trends-and-climate-change-why-the-future-runs-through-quality\/","title":{"rendered":"Wine consumption trends and climate change: why the future runs through quality"},"content":{"rendered":"

People still drink wine in Italy, but differently than they did ten years ago.<\/p>\n

Wine consumption in Italy is changing<\/strong> in both frequency and meaning. Those who once uncorked a bottle every evening now pick an occasion, a label, a story to share at the table. This shift in habits is intertwined with a less visible but equally real transformation, that of the climate<\/strong>, which is altering when and how grapes ripen in the vineyard.<\/p>\n

The two are more connected than they seem. If wine drinkers are drinking less often but with more attention, then producers are called on to deliver higher quality, just as the climate is making that work harder.<\/p>\n

In this article, we’ll try to tell both stories, and why for a winery like Boroli the answer stays the same: work well, even if it means producing less.<\/p>\n

Discover the Boroli wines and the crus of Castiglione Falletto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

People still drink wine in Italy, but differently than they did ten years ago. Wine consumption in Italy is changing in both frequency and meaning. Those who once uncorked a bottle every evening now pick an occasion, a label, a story to share at the table. This shift in habits is intertwined with a less […]<\/p>\n","protected":false},"author":14,"featured_media":7149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-7147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nWine consumption in Italy in 2026: why quality wins out<\/title>\n<meta name=\"description\" content=\"Wine consumption is declining and the climate is changing: find out why drinking less but better is the new rule. Boroli\u2019s vision: research and quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.boroli.it\/en\/wine-consumption-trends-and-climate-change-why-the-future-runs-through-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine consumption in Italy in 2026: why quality wins out\" \/>\n<meta property=\"og:description\" content=\"Wine consumption is declining and the climate is changing: find out why drinking less but better is the new rule. Boroli\u2019s vision: research and quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.boroli.it\/en\/wine-consumption-trends-and-climate-change-why-the-future-runs-through-quality\/\" \/>\n<meta property=\"og:site_name\" content=\"Boroli - Vino Barolo\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-06T13:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.boroli.it\/wp-content\/uploads\/2026\/08\/consumo-vino-degustazione-calici.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"624\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Marco G\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco G\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wine consumption in Italy in 2026: why quality wins out","description":"Wine consumption is declining and the climate is changing: find out why drinking less but better is the new rule. 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