The world of wine has always been linked to tradition, culture, and history. Wine is presence, body, aromas, taste. In recent years, thanks to new market demands, we have witnessed significant changes in all industry sectors. With the increase in online commerce, the strong presence of technology and constant connections, and a pandemic that has changed the game for everyone, even the wine industry is undergoing a slow transformation. Today, more and more wine producers are deciding to offer their customers the possibility of buying wine online, including the prestigious Barolo from the Langhe region.
The Boroli wineries have not been caught unprepared and have chosen to launch their own online shop. This new platform, designed with essentiality and ease of use in mind, allows customers to order fine Boroli wines directly from their homes, with the possibility of choosing from limited editions and exclusive large formats, perhaps to make a special gift or to spend an unforgettable evening with loved ones. It won’t be like going to Piedmont for a visit to the cellars and a tasting, but within forty-eight hours, you will be sure to have on your table a product of extreme quality, the highest expression of wine craftsmanship, just a click away.
The pros and cons of buying wine online
Buying wine online has many advantages, first and foremost being convenience: there’s no need to physically go to a wine shop or winery, as you can order your favorite wine comfortably from home or the office. In addition to this, online shops allow us to select products that may not be available in physical stores and find the best price for fine wines. Furthermore, websites offer the opportunity to read customer reviews and compare the characteristics of each bottle.
Among the disadvantages, of course, is the fact that you cannot taste a wine before purchasing it and you do not have the opportunity to seek advice from an expert. However, Boroli does not fear this condition, as the quality of its wine-making process, from the vineyard to the bottle, is globally recognized.