AMFAR 2017 – Fashion & Fundraising

AMFAR Milan event 2017

On Thursday 21 September, Palazzo della Permanente art museum in Milan hosted the latest amfAR Gala Milano, the annual dinner promoted by the international non-profit organization American Foundation for AIDS Research, dedicated to the fight against AIDS since1993.

Now in its ninth year, the event, which was held in conjunction with the hectic Milan Fashion Week, has raised over 12 million euro to date thanks to the support of the Italian fashion community.

Thursday evening’s gala was attended by a wide range of guests, including many celebrities from the music, art and business worlds who drank a toast with our Barolo 2012 and Chardonnay BelAmi 2014.

Noted names included Anne WintourDonatella Versace, models Adriana LimaBianca BaltiIrina Shayk and Sara Sampaio, as well as the matchless Andrea Boccelli, who delighted us with a special performance at the end of the evening.

Proud and honoured to have taken part in an event of such importance, we were captivated by the atmosphere that reigned in Lombardy’s splendid capital. Once again Milan has succeeded in combining fashion and fundraising, showing its human, charitable side while maintaining the charm and appeal that have always distinguished it.


The Boroli cellars, located in Castiglione Falletto, are the perfect place to experience the magical territory of the Langhe through tasting experiences and to enjoy an unforgettable experience of discovery and great wine.

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