The cultural heritage that a typical product carries goes beyond the culinary aspect; it traces the history of the area. Few products can tell the story and their cultural heritage like wine, which becomes a representation for the tradition of a region and its entire country, also telling the magnificent story of a family.
This is why exporting Italian products abroad is necessary, to internationalize a company that has much to tell. To export its wine, Achille Boroli chose a partner, a product supplier of equal excellence: Mähler&Besse. A choice, combined with a decrease in production to focus on quality, that has turned out to be a successful investment.
The best market for Barolo and Barbaresco export is the United States, with a share of around 20%, according to a survey conducted by the Consorzio Barolo Barbaresco Alba Langhe Dogliani. In terms of the impact of exports, the U.S. is followed by Germany, the United Kingdom, Scandinavia, Sweden and some new, growing markets such as those of Asia and Oceania.
The observatory of the Italian Wine Union adds an important fact: Barolo exports recorded in 2021 a +22% growth over 2020: 80% of the Barolo production is, therefore, destined for the foreign market. The share of domestic sales, in fact, is around 20% of production.
Quality of product and processing, excellent ingredients, an ageing period of at least 38 months, a different shade according to different geological and microclimatic settings, the culture and passion that has been with us for centuries: this is the secret of Barolo’s success, in Italy and abroad.