The passion for excellence in Barolo knows no bounds
The Brunella Tour presenting our new Barolo Brunella has brought us across the Atlantic on a coast-to-coast trip and has opened our eyes to the reactive American market which is open to high-quality, new wines.
From sunny California and Phoenix to windy Chicago and Boston, our tour ended with a stop in Toronto, where the Canadian market demonstrated the same receptiveness as their star-spangled neighbours.
In order to offer a true “Barolo” experience to retailers and customers, at each stop we added our ‘Barolo Brunella 2013’ in a tasting of our comparative labels, including Barolo DOCG Boroli as well as our renown Borolo DOCG Villero and Barolo DOCG Cerequio.
During this intense week of travel and meetings, we were able to share our passion for Barolo as well as our vocation towards innovation. The challenge now is to continue to satisfy the tastes and demands of the fundamental North American market without sacrificing our philosophy: quality without compromise.